Meet Dr. Octavia Conner Founder & CEO, Say Yes To Profits® | CFO, Financial Strategist & Business Growth Expert

Dr. Octavia Conner is an award-winning CFO, financial strategist, speaker, and entrepreneur with more than 20 years of experience helping business owners build profitable, sustainable companies. As the Founder and CEO of Say Yes To Profits®, she empowers entrepreneurs to transform revenue into consistent cash flow, profitability, and long-term wealth.

Recognized nationally for her expertise, Dr. Conner has been featured in major media outlets including Forbes, Essence, Fox Soul, and Rolling Out. Her mission is simple: help CEOs gain financial clarity, make confident decisions, and create businesses that thrive.

She’s Winning: Tell us who you are and what you do.

Dr. Octavia Conner: I am an award-winning CFO, financial strategist, speaker, and entrepreneur. Through Say Yes To Profits®, I help business owners strengthen their finances, increase profitability, improve cash flow, and build sustainable wealth through strategic financial guidance and CFO services.

She’s Winning: What inspired you to start your business, brand, or journey?

Dr. Octavia Conner: My entrepreneurial journey began after leaving Corporate America. Like many business owners, I learned that generating revenue alone does not guarantee financial success. After experiencing financial challenges firsthand, I realized many entrepreneurs were facing the same struggles. That experience inspired me to create Say Yes To Profits® to help business owners gain the financial knowledge and strategies needed to build profitable and sustainable businesses.

She’s Winning: What has been your biggest challenge, and how did you overcome it?

Dr. Octavia Conner: One of my greatest challenges was overcoming financial hardship while building my business. Instead of allowing setbacks to define me, I invested in education, mentorship, and financial systems that helped me rebuild stronger than before. Those experiences became the foundation of the work I do today, helping thousands of entrepreneurs create healthier financial futures.

She’s Winning: What advice would you give to a woman who is chasing her dreams?

Dr. Octavia Conner: Do not allow fear, setbacks, or the opinions of others to become more powerful than your vision. Stay committed to your purpose, continue learning, and keep moving forward even when progress feels slow. Success requires resilience, discipline, faith, and consistency. Most importantly, stop waiting for permission and trust yourself enough to begin.

She’s Winning: Finish this sentence: “Winning looks good on me because…”

Dr. Octavia Conner: Winning looks good on me because I refused to let my setbacks have the final word. Every challenge strengthened my faith, sharpened my resilience, and prepared me to serve at a higher level. My greatest victories come from helping others build profitable businesses, create lasting wealth, and believe that their best days are still ahead.

Why She’s Winning

Dr. Octavia Conner is winning because she transformed personal financial challenges into a powerful mission. Today, she equips entrepreneurs with the tools, strategies, and confidence needed to achieve profitability, financial freedom, and long-term success.

Follow Her Journey

Say Yes To Profits®

Instagram: @octaviaconnercfo

👑 Featured in She’s Winning Magazine

Photo Disclaimer: Images used in this feature were provided by the featured guest and published with permission by She’s Winning Magazine. Unauthorized reproduction, distribution, or use of these images is prohibited.